Our strategic process has 4 clearly defined stages:
STAGE 01 PLAN
This stage includes understanding existing and potential customers as well as what technology and platform mix is ideal to reach and interact with them. This enables us to gain a better understanding of how to convert existing and potential customers and engage them over time to ensure a highly active client base.
STAGE 02 ANALYZE
The goal here is to develop an in depth analysis of the market place inclusive of audience and existing customers, industry benchmarking, competitor analysis and a full study of existing digital assets.
STAGE 03 DEFINE
At this stage we´re ready to develop a clearly defined roadmap. This will include defining the business ambition and vision as well as setting clear goals and key performance indicators. This will lead to a well-defined return on investment strategy.
STAGE 04 STRATEGIZE
Finally we have a comprehensive strategy that will enable us to work alongside our client to deliver a wholesome, integrated and fully customized solution. The strategy will clearly define the segmentation, targeting and customer profiles as well as ensuring highly relevant content customization in an integrated multi-platform digital environment.
This phase starts with a precise and well-studied information architecture plan that is a direct result of the strategic analysis.
Consequently, our team of designers and interface experts conceptualize several creative prototypes. These prototypes are then developed to varying levels of detail based on extensive testing to ensure maximum effectiveness when it comes to user interface and experience.
After several iterations an ideal final concept is created and polished resulting in a well-crafted and unique end product.
Our industry specific experts morph the creative concepts into digital assets. Our team of innovators are also creators in the way they manipulate code and maintain global best practice and standards to ensure that technology does not hinder neither the strategic approach nor the creative process.
This development is individually tailored to meet specific business and brand objectives and to ensure optimal and seamless functionality across multiple platforms.
The end result is a finely tuned engine that, when coupled with the user interface, allows for a meticulous front end user experience.
Implementing the most appropriate content management system (CMS) is essential in future-proofing the overall digital solution. The right CMS will allow for future scalability, simplicity in updating content and ensuring an easy and efficient integrated tool to manage all content on multiple platforms.
Our team is well versed in all available solutions be it programming language (PHP or .NET) or be it open source (Umbraco, Drupal, Joomla, etc) or our own customized solution, WMS. Belong Interactive will advise on the most appropriate CMS solution based on specific business needs, not only today, but as per the growth requirements in the future.
Belong Interactive has proudly developed an innovative proprietary CMS solution, WMS. One of the most distinct and unique features of WMS is the ability to manage all content be it web, mobile or social media through a single, easy-to-use interface. Your entire content management needs are accessible through a single sign on!
Brands today implement a variety of digital communication tools creating an array of interconnected media. As your partner, we ensure seamless integration after launch and also help our clients grow through responsive, engaging and customized services.
Building the platform(s) and launching is just the start of the adventure. Managing content, continuously engaging clients with new and original experiences and keeping up with the latest innovations in technology and emerging platforms then becomes essential to ensure the solution evolves to constantly engage the end user.
ANALYZE & EVOLVE
The performance of all digital mediums are dissected and analyzed, creating data that presents clear insights. These insights are then used to streamline and enhance the performance of all digital assets.
This process of measuring and fine-tuning is continuous to ensure both efficiency and to account for updated technology and emerging platforms.