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Leveraging The Brand Bandwidth Regionally
All City Centre malls follow the brand values, yet each is unique to the area and consumer profiles it serves. The strategy delivered a full suite of customer-centric features, customizable to each mall website with minimum time and effort.
Putting Users At The Center Of It All
While consistent with the brand philosophy and guidelines, the UI approach is founded on identified user behaviors to favor a visual treatment over a textual content, while highlighting the various offerings that are specific to each mall.
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Prioritizing Mobile First
The UX prioritized the mobile interface and focused on the strength and constrains of mobile devices. A detailed user journey was devised to present content in a manner that eases navigation and maximizes content exposure.
