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A Manifestation Of Creative Urban Living
The strategic intent was to make CityWalk’s online experience indispensable for a holistic and emotionally charged on-location experience, hence bridging the online space with the on-ground world.
Digital StrategyUser Experience DesignWebsite Development & ManagementContent Creation
A Creative Expression Of Everyday Living
Leveraging the power of Sitecore SXA, this website served as the master for a number of other Meraas destinations, with a library of customizable components designed and developed to be re-purposed for other sites. Visually-rich, the UI is a driver of emotions.
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Personalized Experience Giving Users The Power to Choose
The UX encouraged discovery without overpowering, delivering content themes on the homepage that act as gateways for users’ individual interests, not connecting everyone to everything, but rather connecting relevant experiences and information based on context and preference.
