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Leveraging The Theme Of Gifting
The digital promotion is linked to the on-ground activity and is designed to stimulate online participation with on-ground fulfillment, therefore driving footfall to the mall.
How It Worked
The promotion offers users the chance to win a gift of their choosing. Invited to pick their favorite category (shopping, dining or entertainment), they choose a gift from 5 gift boxes, each containing a randomly-chosen gift. Lucky users won instant rewards from the gift box they chose.
