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    Manifesting “Life’s Sheer Pleasures”

    Articulating the essence of the brand, its philosophy and core principles while balancing luxury and fine-dining with high-street and casual options, evoking a destination that celebrates both.

    Digital Strategy
    User Experience Design
    Website Development
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Breaking the mold

The UI concept revolves around the idea of “fluid discovery” and presents the mall’s intrinsic service offerings in a magazine-style presentation. Visually-driven with title-led messaging as opposed to extended body-copy.

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    Capturing users’ imagination

    Simplicity is the fundamental consideration in the UX approach, offering seamless navigation, wireframing presentation and scrollability.

Mall of The Emirates - Activation
Pictionary Online Activation
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