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Communicating While Converting
Aimed at regional and global business communities, the strategy was devised to offer easy-to-consume information that generate leads through registration enquiries.
Reflecting The Brand Essence
The design reflects the brand DNA of sustainability, cleanliness and clarity, with an interface that is simple, energetic and concise. Appealing iconography and simplified content presentation offer a human approach that resonates with the users and motivates conversion.
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Simplifying The User-Experience
Everything is crafted to deliver a pleasing experience of discovery with ease. A clean menu and navigation complementing a smart content grouping is at the core of the UX strategy, amplified by a grid system that effectively uses the multi-screen real-estate.
