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Enabling Possibilities
The strategy serves different audience groups according to their needs, with a personalized experience and a progressive in-app immersion to progress them to the next cycle in their journey.
Celebrating Urban Life
The overarching design celebrates the new Meraas brand personality, while sections dedicated to each specific destination reflect the identity of these destinations, all while remaining coherent with the overall look and feel.
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The World of Meraas, Simply Delivered
The app aggregates all Meraas destinations into a single platform. Its UX motivates users to convert their intent to visit into a decision, with directional guidance, visit planning, customized search, saved experiences and social sharing.
