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More Than Just Shopping. A Whole Emotional Experience.
Informed by deep user behavior research, the strategy offers an enriched information architecture, with an elaborated user journey and a user-friendly UI thinking, to transcend a truly emotional feelings throughout the browsing sessions.
Digital StrategyUser Experience DesignWebsite Development
Visually-Rich
The UI favors visual appeal over textual content, with intuitive solutions for smoother browsing and discovery. Core brand guidelines are leveraged to ensure design language consistency and brand integrity.
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Mobile First
The UX prioritized the mobile interface and focused on the strength and constrains of mobile devices. A detailed user journey was devised to present content in a manner that eases navigation and maximizes content exposure.
