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Triggering the Instinct Of Gaming
An awareness and traction building activation during the Dubai Shopping Festival, exhibiting all the great offers available at City Centre Deira.
Online Activation
How It Worked
Users are invited to guess the price of the featured item for a chance to win it. If guessed correctly, they fill a form and receive a unique code, which they redeem at the mall and try to use it to unlock the box that includes the prize.
